THE RESOURCE ROOM

Ideas worth reading.
Tools worth using.

Healthcare strategy, market entry, marketing, and the people behind the work. A place to think through your next move.

FROM REESE

Latest posts.

Healthcare strategy

Weighing Oman healthcare investment opportunities? Test each ministry project against four questions: who pays, who staffs, who refers, and who buys.

BLOG & PERSPECTIVES

PUBLISHED ARTICLE / CLINICIAN WELL-BEING

Reese’s contribution to Loren Academic explores resident experience, equity, and well-being. Read the original article on Loren Academic.

PRACTICAL RESOURCES

Use these starting points with your leadership team before committing to a new market or campaign.

01 / MARKET ENTRY

Before your healthcare solution travels, give its business model a proper boarding check.

Open the checklist

Buyer: Identify who owns the problem, who approves the purchase, and who controls the budget.
Pathway: Identify the relevant regulatory, procurement, and contracting requirements for the intended service and market.
Fit: Document the language, workflow, training, and support changes the market requires.
Evidence: Define what the buyer needs to see to justify adoption.
Delivery: Map local partners, implementation responsibilities, and workforce needs.
Economics: Examine pricing, delivery costs, payment assumptions, and funding needs.
Decision: Assign owners to unresolved questions and agree on what must be true before launch.

02 / HEALTHCARE MARKETING

Give your team a brief that goes beyond “we need to post more.”

Open the brief

Audience: Name one decision-maker and the buying situation they face.
Problem: Describe the operational or business issue in their language.
Insight: State the useful idea they should take away.
Evidence: Include relevant sources, dates, and the limits of the claim.
Objection: Address the practical reason they might hesitate.
Action: Choose a next step that matches their stage in the decision.
Measurement: Decide what indicates progress, such as qualified inquiries or meaningful buyer conversations.

ASK THE NEXT QUESTION

A market you’re evaluating? A healthcare marketing challenge? A workforce question that deserves more attention?

Tell us what you’d like to see covered in a future article or resource.